Digital marketing trends in India
- Local Video Marketing
- Content marketing
- Voice search
- data analytics
- Online Ads
- online advertising
Advertising and branding of product and services on the internet is the main forte of digital marketing, so that maximum audiences can interact. It is delivered through digital channels such as search engines, websites, social media apps, email, and mobile apps. Digital marketing is evolving rapidly and it has become really hard for marketers to keep up with every trend in the digital marketing industry.
#Digitalization of marketing in the coming time will offer advancements in emerging technologies as consumers demand a more integrated experience. It is because of the need to become more visible and reach more customers.
Digital marketing has been consistently gaining popularity in the past 3 years and every year it comes with new trends and new marketing strategies. We envisage that 2018 will bring bigger, bolder changes to the world of digital marketing. Check out some of the digital marketing trends for 2018.
Local Video Marketing
Video marketing is expected to go mainstream in 2018 as live videos are the right way of marketing your ideas. Soundless video content is an interactive content marketing strategy that gains dominance. High quality and useful tools for developing, producing, editing and sharing attractive videos are on the rise. There has been a reduction in the costs of video marketing and even hiring professionals have become reasonable.
“For social media handlers and virtual readers, nothing is as fascinating as good video content.”
By using Facebook Creator App for videos and targeting huge audiences, marketers have taken their local video marketing to next level. In the digital marketing scenario, a video is estimated to be worth 1.8 million words. More than 60% of businesses use videos as marketing tools. The furthermore major population of people are willing to share mobile videos with other people.
Content will remain the essential part of any online marketing campaign in the years to come. The only way to bridge the gap between the top and the bottom of their marketing sales funnel is with transparent, customer-concentric content.
“Content marketing is undeniably the king of digital marketing strategy and is most favored by marketers today.”
Efficient user-generated content generates higher engagement than brand-generated content. One can do smart business if the content marketing strategy is set in place. The key will be to write unique, high-quality, and interactive content that readers can connect with. In the coming time, there will be a huge demand for writers who possess knowledge and expertise in their subject matter.
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- 7 techniques to write efficient content and to avoid pitfalls in content marketing
Chatbot takes over the sales and service front line in 2018. Brands are increasing rely on semi-intelligent chatbots for user engagement. Businesses successfully applying chatbots to help answer consumers’ questions in real time have realized great proficiencies in customer service and leads generation.
“Chatbot witness the emergence of some seriously talented virtual helpers.”
Chatbots have been around for a long time, they have recently undergone some major changes in the form of artificial intelligence. Brands are working towards using bots in their marketing strategies, and in providing customer support. Their future is looking bright, with more firms incorporating them into their day-to-day operations.
Voice search, as trending digital marketing service
Voice search, reaches an early majority. This concept is now a part of the future as far as digital marketing trends are concerned. This will have a positive impact on our SEO strategies in 2018, as we optimize and generate content to respond to longer (and sometimes surprising) consumer voice queries. For those who do it well, this should become a seamless element of the modern brand experience.
Audiences are using google voice search to make it easier to find things on the web. It’s expected that the voice search method will change the way communications, and data is processed. Digital marketers are starting to respond by creating content that’s optimized for voice queries. They are inserting natural sounding questions in online text, such as “What is digital marketing?” and providing clear answers to it.
Analyzing the efficiency of a data analytics
The core challenge of digital marketing is ascertaining that whether the marketing activities have a viable return on investment or not. Real-time analytics and marketing automation will prevail now. Brands will have to automate their processes for a faster connection with buyers on the social market. Real-time analytics and marketing automation will prevail now.
The problem with “digital analytics” is that most marketers associate them with metrics tools, such as Google Analytics. This is about to change in 2018. Even though web analytics provide you with sufficient data and insights into your website’s performance, it pays to dig a little deeper and understand that the data you need to estimate the impact of your marketing campaigns has to be more in-depth.
The battle for the best social media analytics tool continues. As social media platforms evolve, their business-specific features and analytics tools will become more detailed and valuable to brands.
With the massive amount of information being added to the internet every second, search engine giants will keep on modernizing their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPs), and which should not. Online ads will become more expensive as the competition for online space and dominance over the internet is going to expand further.
As the demand rises for top advertising spots, the prices for online advertising agency will also increase. While some marketers believe that PPC advertising will die in the coming years, there will be more optimized advertisement alternatives ruling the web. Therefore, the only strategy should be to remain original, informative, and helpful to your audience. digital marketers should not remain focused only on Google’s algorithm, but give due consideration to Facebook’s algorithm and Bing’s algorithm as well.
It is but obvious that online marketing trends are much in operation this year, as well as the impact upon the audience, will be tremendous. With digital technology increasing in sophistication, the core scope of brands and businesses should be to engage and interact with their audience on a more personal level.
Future trends are always taken note of as the businessman has to gear himself to changing market scenario. The time to incorporate digital technology into your strategic planning process is NOW. So Marketers “Dream less, do more”.