Importance of Market Research on Digital Marketing

(Last Updated On: 03/12/2018)

Importance and Impact of Market Research On Digital Marketing

importance of market research in digital Marketing

Markets research an important aspect of business strategy and also to have lead in the market. It was conducted from the past but their way of gathering information is evolved. The cumbersome data collection measures such as manual and telephonic surveys have been replaced by automated technologies. Market Research is all about the congregate valuable information about consumers taste and preference, about the latest trends, follow in the market, about your competitors, about latest products launch in market and etc. The process of collecting such information is Market Research.

The main work of digital marketing is the promotion of brand, products, and services through various forms of electronic media online.

Every business required market research of their products that how many customers liking their product??? And how many are not???? And why???? According to customer’s preference, they made required changes in their products or facility.

For such research you have to interact with customers and it is also not possible to meet every individual personally at large but now it is easy to interact with customer digitally, you can ask questions ( questions must be in the form of questionnaire i.e. questions with choice of answers)  about related to your products, brand, business etc.

Digital marketing facilitates businesses to scrutinize their marketing campaigns in real time and figure out what works and what needs to be improved.

Importance of Market Research on Digital Marketing

Marketing research provides valuable information about the prospects of a particular market segment, during a specific time, and within a particular age group. Through market research, you can get the various data of your field by which you can work efficiently. Following points can make you understand the benefits or importance of market research:


Deep Marketing research can help you to understand the needs and taste of your consumers. Every business needs a strong bond with their customers to run effectively. This will only happen when the seller is well aware of the taste, preferences and behaviour of the consumers. Digital marketers use this information according to their consumer’s preference for their better experience and this will enables customers to visit their business or website regularly.


Market researcher also identifies the latest trend that flows in the market. By following up the latest trend can attract maximum customers.

Market research can help digital marketers gain deep insights such as where the potential customers are, what they prefer, what they hate, what they think about competitor’s product, etc. This information can be used to create powerful digital marketing campaigns that will make it easier for organizations to achieve desired results.


It provides various information about the market; therefore, it became easy to target audience. Market researcher keeps an eye on the behaviour of the customers. It helps to collect data at primary research (Monitors the customers directly) as well as secondary research (Collection of already published data).

so, we say that it works as a tool for digital marketing which provides necessary data about consumers so it becomes easy to work accordingly.


An in-depth analysis of targeted consumers, their demographics, shopping behaviour and preferences, as well as competitor analysis, empowers digital marketers to understand what would work for them. This understanding makes them capable of formulating an effective long-term branding strategy for the business.

It helps to formulate futuristic digital marketing plan as it influences both short-term and long-term success.


For doing a survey, you have to interact with various users directly or indirectly. Not every people have time for giving a survey, every people is busy in their own manner. So, you cannot collect sufficient data. But with the help of digital marketers, you can interact with them on social media sites, where you can ask your questions or you can also mail your questionnaire when they got the time they will send their feedback. By this, you cannot disturb their work, and get feedback without disturbing their time and also helps to interact with your customers.


Market research can help to identify your competition, leading bloggers. You can analyze your competition and try to work better or you try giving your best to take the lead. Marketing analysis is not just about studying consumer data related to one’s target group of audience. It also includes getting to know your competitors as well as understanding their marketing strategies, online and offline. When bloggers talk about a business or product, it gives more impact, than posting something on the organization’s website or social media page. When the majority of people talk about positive about your brand it will bring more trust and authenticity.

It will also influence your growth to become a leading brand you will always try to work better than your competitors or try to give more benefits or advanced facilities to your customers to beat your competition. Hence, market research leads to the growth of your business.

Impact of Market Research on Digital Marketing

Impact of Market Research on Digital Marketing


Market Research is time-consuming work but it’s not expensive. It takes a lot of time and patience. But now, thanks to the internet which provides a various platform to interact with customers. It evolved from pen and paper survey into mobile, social networking sites, which is instant and convenient. Market Research mostly uses social media to collect and analyze various posts and to discover trends and reveal more information about consumers.

Most people prefer mobile rather than laptop or PC they visit their social media profile through mobile.

Through market Research business can improve their content, conversion rates in various ways. It has led to digital marketing searching for ever-more effective ways of using social and mobile media to be able to reach the people researchers need to get in touch with.


If you want to promote your brand digitally, Market research plays an important role there. Research and digital marketing are going hand-in-hand to drive forward the best ways to monitor, collect, analyze and interpret data to boost your digital marketing understanding of their target markets and tailor their strategies effectively. 


 Now we have got the idea of market research. From the above, it is very clear that market research is very important for every field either it is digital marketing. Market research is very important to understand the market your customers’ preferences, behaviour to run your business efficiently and smoothly. It also can be used on an ongoing basis for continuous improvement and greater success. To take your marketing to a higher level, establish a routine of strategically.

Market research has given a big impact on Digital Marketing as you see above. The researcher has conducted their survey socially or digitally and it is more easy and convenient. It also provides direction to digital marketers that how to work by which you can provide maximum benefits to the customer. It also Identifies new business opportunities and changing market trends.

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30 thoughts on “Importance of Market Research on Digital Marketing”

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