improve your seo rankings

Importance of Search Engine Optimization (SEO) for ranking your website

(Last Updated On: 23/01/2019)

Role of SEO in ranking your website 5 risks that you should take

  1. Changing URL Structure

  2. Using high-quality backlinks

  3. Implementing new holistic website design:

  4. Regularly update your website

  5. Improving user experience

What is SEO?

Search Engine Optimization is a buzzword in the digital marketing industry. A website can never rank on top without an effective SEO.

Proper optimization of search engines is the most important tool to generate leads on your website.

An SEO expert makes sure that any customer who is searching for topic or fields related to your products and services lands on your website before landing to anyone’s else.

SEO (search engine optimization) is the single and most effective marketing technique for scaling traffic online.

It is the process of boosting the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs) and also helps to create traffic to your website.

It is a good way of marketing a business. SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

SEO is also used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing.

SEO involves designing, writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines.

Search engine greatly depends on how well you have defined your goal.

The majority of web traffic is driven by major search engines, including Google, Bing, YouTube, Yahoo and etc. Google is the clear market in search engines.

Google is one giant library of information.

Importance of SEO for websites

Let’s start by evaluating the importance of SEO, which remains most businesses decide to invest in the establishment of a website and website strategy to reach their target audience and also the customer can search and find them when looking for related products or services.

A well designed and resourceful website and website strategy are only helpful if people can find it online, otherwise, there is little possibility of making any sales by way of natural organic traffic.

For visitors to successfully reach your website, you have to direct them to it with specific and effective signs understood by search engines.

Some points describing its importance:

  1. SEO increases traffic
  2. Helps to earn credibility
  3. Beat your competition
  4. Helps in improve site visibility

SEO important role to improve your website ranking and increase your traffic day by day.

It plays a vital role in developing your business.

This is because 71% of consumers discover new products and services through a search engine, and search influences 75% of all purchases, as per a Forrester study.

Role of SEO in ranking your website:

The most important role of SEO is to focus on the use of keywords and content to get the best traffic.

  1. create a useful keyword for website
  2. follow keyword density rule
  3. create long-term strategy
  4. develop internal linkage
  5. design for usability and accessibility
  6. update website time to time
  7. maintain a no. of content and blogs

All the above things have to keep in mind while designing a website which helps to keep and increase the number of audiences to visit the website.

Also keep aware your Audience about the latest news, offers etc. of your business.

Benefits of achieving high rankings:

In this competitive market every business wants that their business will become the first choice of customers. Every business wants to increase their customer and improve sales and SEO helps in achieving your targeted goals.

Let’s see some benefits-

  1. Increased exposure and brand awareness
  2. More and more people perform website searches
  3. cost-effective marketing
  4. give search engine what they want
  5. Targeted website traffic

It is benefited for big and small businesses too. In small investment and gets a high result.

SEO should be a key factor in your annual growth plan because, like you and me, we are using Google in our lives — every single day.

SEO risks that one should take to improve the ranking of their websites:

It’s not always easy to improve your Google rankings, the competition is tough and hundreds of web pages are competing for one of the places `in the top of the Google SERPS.

Nevertheless, this does not mean that it’s not possible. With the right approach and mindset, you can improve your rankings and increase traffic to your websites.

Just a good SEO strategy will not yield the expected results for months. In fact, the strategy itself might not make sense to most. But when implemented properly, the results can be staggering in terms of exposure and profitability.

Like any other business, making a decision to try some new strategies and tactics carries the risk that needs to be taken into account.

Most of the Time the Risk Is Involved While Optimizing a Website.

Some of which Are:-

  1. Changing URL Structure

You have to analyze your URLs and make them simpler and keywords friendly. SEO expert assures that proper url created are small in size, as big URL can create a problem.

For partitions, use of hyphens is best suggested and avoid using special characters.

Also, take into consideration that the interphase used for creating website don’t produce query parameters or store such pages.

However even then, if URLs are too long and descriptive, their display will be in danger of being truncated by the search engine past a certain cut off point and replaced with a (….).

This is the time to change some of your URLs by revamping the site’s structure.

  1. Using high-quality backlinks

Improve link from external sites that connect to your website.

Backlinks are also the most important work that to boost your SEO.

Only better SEO helps in improving rank and more visible website in Google search result.

The inbounds links are created from consent and co-operation of someone else can link to your website from their own domain.

Always make sure that you are building good quality backlinks.

If you want to get a quality backlink, approach a site that already has a superb reputation with Google.

Always create quality content and promotion in the right way so it will naturally get quality backlinks.

You can get a lot of quality backlinks by making use of social bookmarking and social networking sites.

Many of these sites allow you to add links to your website and other sites in your bio.

  1. Implementing new holistic web-site design:

If visibility on your website is decreasing then redesigning of your website with a new holistic website design could be a better idea as the change might increase visibility.

A well-designed website and tailored strategy can assist in building customer’s faith upon you and this would increase the chances of interaction and stimulate the traffic on your website.

A risk is always involved in the creation of a new website as in most of the cases there is an initial decrease in the rate of conversions.

But somehow gradually, the correct plan and proper implementation, a new holistic website design will make progress and expectantly will assist in improving your organic ranking and thus help in an increment in websites’ traffic.

  1. Regularly update your website

It is clear that those SEO experts who update their website regularly, for example changing the URL structure or the design of your website, are more likely to increase their ranking than those who don’t follow the consistent publishing schedule.

It is important because modification of your website has an improved chance of attracting new customer for your business.

The only risk involved with the frequent modification of the website is that the audience finds difficulty in navigating.

Google also comprehends that every website has to go through these updates every once in a while, so there are chances that the rankings will drop down.

You need to have patience.

  1. Improving user experience

A good website is measured by a few important elements, one of them being the length of each visit.

The longer they stay, the more they will learn about your business and engage with what you offer. Research and identify who your target audience is, and keep them in mind when creating every aspect of your website in order to meet their needs.

This also means that you should listen to your users and change the structure of your site according to their feedback.

Visuals is also very important “A picture is worth a thousand words.” mobile and tablet have accounted for a higher percentage of web traffic than desktop.

There are much more methodological factors by which you should be updated and can get the assurance that Google is skulking and indexing your website at the top level.

Meanwhile, all sites incline to get unwieldy due to alterations in coding and content, so always keep tracking and accordingly modify.

There is also an organic way to get more traffic that is by enhancing eminence of your blog, basically the content you share, and then optimizing it to benefit your target group before promoting it on different platforms.


SEO is like a treadmill that never stops. That is a reality all startups and small businesses will have to contend with. It is vital for website success.

Risks are whether you like it or not, but some risks are worth taking because they are far greater if they succeed. If an SEO expert  takes some risk they can effectively and efficiently achieve their target.

The optimization of Search Engine is not that easy.

An SEO strategy is very much vital in the ranking of your website. Google is a clear market leader in the search engine segment, with over 90% of global market share.

It’s clear that brands who invest in good quality SEO they are able to secure consistently high rankings and thus will achieve a competitive advantage over their rivals.

This is borne out by statistics, with more than 3.5 billion searches per day on Google alone.

So, brands that rank well in Google’s organic search results in relation to pivotal keywords and phrases are in an ideal position to aware customers and grow their business.

Please Share your Views through commenting.

Thank you..!!

Prabhakar Alok

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