SEO Interview Questions and Answers (2018)

(Last Updated On: 03/11/2018)

seo-interview-questions


SEO Interview Questions and Answers


With the advancement of technology, a vast number of business organizations are switching to digital marketing to increase the buzz on their website. SEO includes from the marketing of content to increasing hefty traffic on any website and thus ensuring the fruitful advertising and marketing of any social media campaigning. We have come up here with all the basics and significant questions regarding SEO to know SEO in a better way.

SEO-interview-questions-and-answers

Find all you have to know with these most recent SEO questions and answers and set out on a fruitful SEO travel!

Keep Sharing and Keep Learning!


 

  1. What is SEO?

SEO (search engine optimization), as the name suggests is the activity performed to improve the ranking of the websites, services and products in order to attract a heavy traffic on your website.

  1. What is the importance of SEO?

SEO is done to increase the visitors and widen the customer base of an organization as viewers give more attention to the top ranking websites.

  1. How many type types of SEO are there?

There are two types of SEO.

On-page SEO

Off-page SEO

  1. Define the types of SEO?

On-page SEO deals with the designing of the webpage in order to have relevant traffic on a website. It includes both, the content and the coding of the webpage.

Off-page SEO refers to all the other activities done apart from your website in order to promote the website and ultimately increasing the ranking.

  1. Which software and programming languages are used in on-page SEO?

The common software like WordPress and programming languages like Java, C, C++, HTML and python are used.

  1. What are the platforms where we can drive traffic through off-page SEO?

Various social media, social bookmarking site, blogs and forum submission are some of the platforms we use to enhance our ranking through off-page SEO.

  1. What is a search engine?

It is a software that answers our queries and provides and direct us to the relevant answers regarding our queries on the World Wide Web.

  1. Name of some common search engines?

Google, Yahoo!, DuckDuckgo, Bing, Yandex and Baidex are some of the common search engines among which Google is the most popular search engine.

  1. What is a backlink?

Any other link displayed on the website or webpage which connects the viewer to the other website or webpage is called a backlink.

  1. How many types of backlink are there?

There are two types of backlinks. They are-

Outbound link

Inbound link

11. What is an outbound link?

Any link on our website that links another page or website is known as an outbound link.

  1. What is an inbound link?

Inbound links are the links present on other websites which directs the visitors to our Website.

  1. Differentiate between dofollow and no-follow link?

Dofollow links have an impact on the Google ranking algorithm while no-follow links do not have any Impact on Google ranking algorithm.

  1. How do you remove toxic links from a website?

For removing toxic links from a website, we first check the toxicity of a link with a link checker Tool and then if the link is toxicated then we use Google Disavow link to get rid of that toxic link.

  1. What is the difference between on-page SEO and off-page SEO?

Difference between on-page and off page SEO are-

  • In On-page SEO work is done internally while in off-page SEO work is done externally.
  • In on-page, we work on our website but in off-page, we promote our website on other Social Media.
  • In on-page coding is required but in off-page, we don’t require any coding.
  1. Name some common SEO mistakes?

Some common SEO mistakes include-

  • Selection of wrong keywords
  • When the title tags and meta description tags are not original and unique
  • Preferring of a number of links rather than the quality of the links.
  • When the content is not in the proper form in terms of originality and format.
  • Use of the same anchor text with every link.
  1. What do you understand by anchor text?

These are visible characters and text which are clickable in the hyperlink and these texts should be relevant to the pages we are trying to link.

  1. Who is the founder of Google?   

Larry Page and Sergey Brin are the founders of Google.

  1. When was Google founded?

Google was founded on 4th September, in the year 1998.

  1. What is the World Wide Web?

Tim-Berners Lee in the year 1989, discovered the World Wide Web (www). It is basically the connecting of one document to another on the internet through the information system. It is done by hypertext links, enabling the user to search for information by moving from one document to another.

  1. What is a web page?

It is a hypertext file or document which is connected to the World Wide Web.

  1. What is a website?

Collection of webpages or formatted documents that can be accessed on the internet is called Websites. Different websites have a different domain name and web address.

  1. What is a landing page?

A landing page is referred to that webpage which serves as the starting page of a website or some specific section of the website.

  1. What is a Web server?

It is a computer program which displays the required webpages to the users when requested. A Web server has an IP address and domain name.

  1. Define what is Page Rank?

Based on its algorithm, Google gives rank to all the webpages which are known as page rank. This shows the rank of the websites on the SERP (search engine result page).

  1. How is a ranking of a webpage affected?

Ranking of the web page is affected by the relevancy of the content and the use of proper Keywords.

27. What is a Google sandbox?

It is an imaginary place where new websites and webpages are kept on hold because they don’t follow the norms of Google master until they prove worthy for indexing.

  1. What do you understand by Google’s Rich Answer Box?

The Rich Answer Box is an effort taken by Google to answer the queries directly without redirecting the searchers to another link.

  1. What do you understand by bounce rate?

It is the percentage showing a number of visitors who sail across the website only after viewing one page.

  1. What is a keyword?

Keywords play a very important role in SEO (search engine optimization). Keywords are words or phrases used in the content in order to make the search easy.

  1. Name some popular SEO tools?

Some popular SEO tools are used are keyword planner, Alexa, Google trends, Google webMaster, keyword tools.io, etc.

  1. What is keyword density?

Keyword density shows the percentage of the phrases and keywords used in the entire content in comparison to the total number of words in the content.

  1. What is a long tail keyword?

Long tail keywords refer to the keywords which contain more than four words and helps in making search result more specific.

  1. What is a keyword steaming?

Keywords steaming is referred the finding of new keywords from the existing root keyword of the search query.

  1. What do you mean by keyword proximity?

Keyword proximity refers to the interval between the two keywords.

  1. what do you mean by keyword difficulty?

Some keywords are difficult to rank because of their popularity. This is known as keyword Difficulty.

  1. What do you understand by LSI keywords?

Latent Semantic keywords refer to the keywords which are morphologically associated with the main keywords.

  1. What is web hosting?

It refers to the services that provide space for the website over the internet. Web developers depending upon their needs and requirements can choose among the various different services available.

  1. What is Googlebot?

Googlebot is a search bot software used by Google search engine which collects information and documents from the web for indexing.

  1. What is robot.txt in SEO?

Robot.txt also called exclusion protocol that suggests web robots about the pages that should be crawled upon.

  1. Is there any limitation of a robot.txt file?

Yes, there is a limitation of this file. Googlebot can read up to only 5000kb of a robot.txt file.

  1. What is indexing?

Indexing refers to the assigning of ranks to the different websites and webpages through Google algorithm.

  1. What is web crawling?

Web crawling refers to the filtering of webpages by some parameters which include the originality of the content and relevant keywords. After filtration of websites and webpages it passes information to the web server for proper indexing.

  1. What makes a website search engine friendly?

Various factors like keywords, titles, metadata, quality of the content and images etc are considered to make a website search engine friendly. These factors are needed by the website in order to be ranked by the search engine and thus can be easily found by users.

  1. How to measure the success of an SEO?

The success of SEO is not only measured in terms of traffic on your website, or with the sales Services and products or with growing number of inbound links on your website.

  1. What is link building and why is it important?

Google constantly keeps on trying to determine the most relevant results for any query seeker at that particular time along with credibility. So, the search engine keeps on checking how many websites have linked to your website compared to others. It is important as it improves the ranking of the website’s search results.

  1. What is page speed and how does it matter?

Page speed is the time taken by the site to load on the internet and this page speed is taken into account while ranking of the websites.

  1. How can we increase the page speed?

Page speed can be increased by reducing the size of the image, removing render blocking javaScript, browser caching should be enabled, compressing files using content distribution Network, optimization of coding etc.

  1. What method do we use for redirecting a page?

301 is the best method for redirecting a page and by this method, we don’t lose the accumulated SEO value.

  1. What is the function of body content relevance?

When only text is available on the webpages without any images then it is known as body content relevance or non-image text. This helps in optimization of the sites and thus improves the ranking in search engine.

  1. What is cloaking in SEO?

Cloaking is an SEO (search engine optimization) technique in which there are two different type of content are present, one to the search engine browser and other to the user’s browser.

  1. What do you mean by black hat SEO and white hat SEO?

Websites adopt various methods and techniques in order to get a high ranking on search engine page. These methods and techniques can be categorized in two ways- black hat SEO and white hat SEO. The method which is acceptable by search engine guidelines is called white hat SEO and the other which is not acceptable is called black hat SEO.

  1. What are some of the black hat SEO techniques?

Some of the black hat SEO techniques are:

  • Link farming (spamdexing)
  • Cloaking
  • Hidden text, etc
  • Stuffing of keywords
  • Doorway and gateway pages.
  1. What are doorway pages?

The webpages which are created with the purpose of spamming the search engine index. This is done with the aim of driving the visitors to the other pages by inserting results for specific phrases.

  1. What are we supposed to do if the search engine bans the website due to its Black Hat Practices?

Firstly, we need to rectify all the wrong black hat practices and then request for re-inclusion of our website.

  1. Who is a webmaster?

A webmaster is a person who does both the works of creating and managing the content of the website and also looks after the technical programming aspects and manages the compute server of a website.

  1. What is a Google search console?

Google search console is a free web service for webmasters by Google. It allows the webmaster to check their indexing status and thus helps in optimizing the visibility of their websites.

  1. Name some of the webmaster tools?

Google provides us with a service named as webmaster tool which assists you in getting crawl errors, search queries, backlink information, CTR, indexing data and henceforth.

  1. What do you understand by the term SEO friendly URL?

When we talk about SEO friendly URL we refer to the files which have proper structure and length.

  1. What do you understand by Google suggest or autocomplete?

Google suggest is a feature provided by the Google search engine which predicts or suggests the possibilities related to the keyword we are searching for.

  1. What is a canonical issue?

The canonical issue arises when the content is not original (Google awards a penalty against the copied content).

  1. What is the preferred method of Google for configuring the mobile site?

Responsiveness of a web design is the most preferred method used for configuring the mobile site by Google.

  1. What do you mean by rich snippets?

The featured text which is displayed in the box also with images at times at the top of the organic search results is called rich snippets.

  1. Name the two latest Google updates?

The two latest Google updates are Panda and Penguin which are regularly updated by Google.

  1. What do you know about Panda?

Google Panda basically focuses on indexing of the website according to the user’s review and experiences. It lowers the site ranking if the quality of the website is not up to the mark. It was launched in the year 2011.

  1. How do Penguin works?

Penguins check whether the site abides by the basic rules and guidelines of the website or not and if not then it lowers the ranking of the website. This Google algorithm was launched in the year 2012.

  1. What do you understand by domain name?

Domain name shows the address where your website can be accessed by internet users.

  1. What is domain extension?

There are notations present at the end of the web address which is called domain extensions (eg:- .com, .net, .in etc). These notations tell us that to which web category does the website belong.

  1. What is domain authority?

Domain authority is a measuring weapon provided by Moz that predicts the ranking of the websites on the search engine result page (SERP) based on its performance.

  1. What do you understand by Search Engine Result Page?

A search engine in order to answer our queries displays the related answers, webpages and websites related to the search keyword on a webpage known as Search Engine Result Page.

  1. What is an organic result?

Organic search result displays the list of the webpages according to their relevance and ranking in spite of the paid advertisement linked to the webpages to appear at the top of SERP.

  1. What are the paid results?

In order to get higher ranking on Search engine result page, websites pay to Google. These websites appear with advertisement linked to them.

  1. Differentiate between PR (page rank) and SERP (Search engine result page)?

Page rank is given on the basis of a number of inbound links on your website while Search engine result page shows the ranking of the website and web pages.

  1. What is a Yoast SEO?

Yoast SEO is a powerful tool that helps in designing our website as user-friendly as possible. It is a popular word press plugins.

  1. What is a WordPress?

Word press is a content management system (CMS) which is an open source and free to all. It is a popular, online website creation tool also used for blogging which is based on PHP and MySQL.

  1. What do you understand by heading tags?

Heading tags also known as headers are used for creating headings and they also act as a separator between the headings and the sub-headings. They follow an order of hierarchy which is from top to down.

  1. What is a page title?

The page title is the title given to the webpage which describes the content of the webpage. What we see in the search result page is the title of the webpages.

  1. What are Meta descriptions?

Meta description generally summarizes the content of the webpage. These are of around 150 to 180 words.

 

Conclusion:

It would be ideal if you recollect that there are other SEO questions too. Nonetheless, we have conveyed to you the most valuable and normal SEO questions and answers that would assist you in facing any interview with certainty!

Go on and begin the SEO profession of your fantasy.

All the best! & Thank You..!!

Prabhakar Alok

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