Video Marketing – “A latest Marketing trend in digital marketing”

(Last Updated On: 31/08/2018)

Video Marketing – “A latest Marketing trend in digital marketing”


With the change in time and the upgradation of technologies consumer tastes’ also change and the way of marketing is improving day by day. previously businesses uses images for marketing but now  videos takes that leading place because mostly users likes watching videos than images and you can also influence them to buy our products but it is not possible through images.

After social media marketing, video Marketing has also become the good source for marketing and also a great way to influence buyers to buy products and also they understand your brand easily. Right now, video is hands down dominating social media across the board, idea marketing boosts. While creating your marketing strategies you should include videos too to enhance your market.
While creating videos questions we ask is, what are the different ways by which we can we use it? And what is the right approach?

For increasing traffic and boost sales you should create good relation with your customers by connecting them via social sites or begin by responding to people’s comments on social media. These people are those who basically shows that they are interested in your product or service, so try your very best to interact with them. Engagement and increased conversions, which both lead to more sales. Video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders.

YouTube is the big hub for videos. Millions of people watched videos on YouTube every day and in coming years online video will constitute more than 80% of all traffic. Now every apps can provide the option of live videos

Benefits of video Marketing:


  • Assist in improving your rank.

Video Marketing is little expensive than images but it will help you to improve your ranking because YouTube is second largest search engine in the world. People are not only search for episodes and season of subscribed channels apart from this, they also look for educational videos or videos which teach everything what they think.

By adding video to your landing pages, website and content offers, it’s easy to improve your company’s website value and improve your click-through rates across the board.

  • Increases Brand Popularity.

The general population tends to prefer visual content to written content, because it’s a more basic form of interaction. To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. Thanks to faster Internet speeds and mobile devices, it’s easier than ever to watch videos, so they’ve become even more popular as an online medium.

  • User engagement and instant response.

Live video also opens the door to live response, such as user-contributed questions or comments, which adds a layer of engagement to the experience. Audience can ask questions through comments and you answer frequently by this you can able to clear doubts of your products and make them more confident and comfortable to buy your products.

Here you can build strong relationship with your customers for long period.

  • Video marketing can help strengthen your brand message.

When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.

Key Points that should be remembered while creating videos for your Brand:


  • Comprehend video types. You have to understand which videos work best on which channels. Also ensure video can be viewed—and comprehended—with or without sound. Videos not includes graphics only but also includes some writing then audience can comprehend easily.
  • Reflect your trust. Customize the video as to accurately reflect your trusted brand, so it’s familiar to members. It thus become easy to gain the customers trust and they can buy from you and also share with their friends about your brand.
  • Creativity overpowers. Only the best quality images and videos will do. 7Be creative, be consistent, be authentic and be unique. Don’t limit yourself to just photos. You should also use video and stories to give your customers a look behind the scenes. If you let them get to know more about you, they will feel more comfortable buying from you.
  • Video length. Keep the video length to 120 seconds or less. Because users don’t like to watch long videos, it will bore customers and not likes to watch videos till the end. Also avoid fast-moving videos, keep your videos at normal speed that they understand your message that what you convey them.
  • Think about your audience. You’ll have to think about your target audience from the first moment of the video’s creation process. What kind of videos they like???? Why are they watching your videos???? Who mostly search for videos??? Where they mostly search for your brand??? Developing’s story and characters with your audience in mind is crucial to spark interest.
  • Finish with A call to action. Always include next steps in your video. If there is a button or link in the ad, have them click it to learn more. If your content is engaging enough and delivered enough value, they will take action. Customers may enjoy your message, but if they have no idea what to do after watching it, your hard work will have been for nothing. The call to action can be something simple, like a coupon code for use on your website. various sites can provide the option of “contact us” at end of the video.


video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Videos are more memorable than traditional marketing content and more convenient for consumers to engage with. It has also a great scope to expand your business at wide. Video Marketing have lot of features to attract as much customers and also helps in building strong relationship with them. Online marketers are currently using video content in their digital marketing strategies.

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