What is a Blog? Why do a person/company should have a blog? Learn Blogging Part – 1

(Last Updated On: 19/11/2018)

What is a Blog

Well On 20th November 2018 at 12:38 a.m. I, Prabhakar Alok founded a very great post on Uppskill- Digital Marketing facebook group. In this Post, I founded something interesting in this post which is going to share with you all. People always keen to Know about What is A blog?, How can we make money from Blogging? etc…

Then I found a good Valuable post was written by Atharva Vishal about Blogging. So, I can’t stop myself and copy all the content and checked into Edubirdie. after checking content Uniqueness, I decided to Publish this Valuable Post.EDUBIRDIE

So, Here is the entire post/content from Upskill Digital Marketing Group.

Let’s read what Atharva Vishal said.

So being the silent member of uppskill digital marketing group for more than 6 months. I decided to start sharing my knowledge about blogging from scratch. I would be happy to help and debunk a few things which are widely popular in the blogosphere.
Here is part-1 where I will start from a few common theories and will try to move on further. I am no big expert so always open for suggestions and discussions from experienced and older ones.

Learn Blogging Part 1


1) What is a blog?


Answer in one line- A online platform where a company, individual or organisation can dynamically interact and communicate with his potential customers, retaining customers and unknown online netizens.


2) Why do a person/company should have a blog?


Answer- Maybe you are an individual good in sketching or know much more about a particular subject. You may sit at home and communicate your knowledge to just a known and limited connection near you. Another option is to go with blogging and show yourself to a large audience, which may help you in future in various aspects.
For companies and organisations- In most of the cases they have a static website which is like a banner of a departmental store and you may not be able to know more unless you enter inside and look at every single product yourself.

While having a blog helps out companies to showcase what they have in better and personal manner. Humans are social animals and they need to communicate in a social way than a cold stale marketing way. So having a blog could help companies to understand the buyer persona, their own shortcomings as well as directly communicating to the potential future customers.


3) But blogging is dead?


Answer – It is common to listen to blogging is dead but is it? Let me explain it in another way. Is communicating with our relatives is a dead business? No, I think it will never be dead. Just the way has been changed. While initially, it was postcards, letters and greetings now they are voicemail video calls, instant messaging.
Same is true with blogs. Blogging is not dead it is continuously evolving and what was true in blogging near 2008 (golden era for Indian blogging communities ) and taught by John Chow, shoutmeloud etc is not working anymore. Today audience has less attention span unless they are genuinely interested in thorough information. So blogging must have evolved and you must have to develop your own strategies and brand uniqueness, content generation to standout. You can’t copy someone and reap out all profits


4) What about earning money through blogging? 


Answer- it’s possible but before earning money you need a unique solution for people. In Blogging your first aim is to communicate and create a trust and then you can find what you wanna from your blogger community.

That’s all for today. Will try to talk about starting a blog in next part from scratch.
If you find something wrong or wanna suggest something, Please Do Comment.

Thanks for reading.

Prabhakar Alok

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