Similar to Email Marketing Campaign, it is an effective platform to bring together disparate perspectives. Promising the sending of media rich bulk messages, Whatsapp Marketing has emerged as the latest trend in the online marketing, it connects with the target audience providing real-time support. Adopted by numerous companies, it enables not only better functioning within the business but also survey of the competition in the market and responding to it in an equally suited manner.
Best 5 Benefits of Whatsapp Marketing:
1. Increased Customer Engagement
Offering direct communication between the marketers and the target audience, Bulk Whatsapp Marketing is proving to be the most effective platform to increase the response rate and answer important queries of the customers. A tremendous marketing campaign can be set up via Whatsapp, comprising of exciting images, audio and video files.
2. Promotions and Advertising
Whatsapp has transformed from a basic communication application to an excellent tool for endorsement of products and services of a business. Grabbing the attention of its customers, Whatsapp provides a platform to share intriguing images and videos of the commodities, e-brochures through whatsapp marketing campaign.
3. Elevating Brand Value
Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.
4. Building Team Communication and Coordination
Nurturing excellent and effective communication by the formation of groups, Bulk Whatsapp helps solve complex issues in a team over a distance. Even sharing of ideas, coordination among co-workers and challenging tasks can be accomplished through this platform.
5. Market Survey
On communicating with the customers personally, Whatsapp businesses gives an opportunity to elaborate the commodity to suit a wide range of users. From accepting their feedback and gaining knowledge about the current market trends, customers also assist companies with telling them how other companies of the same genre are providing different products and services.